I've seen quite a few strange adverts for IBS products over the years, trying desperately to advertise laxatives or anti-diarrheals without mentioning the words bowel, diarrhea, constipation, toilet or poo.
And the ad I just heard on the radio for Dulcoease is a real master of this genre. Dulcoease, for the uninitiated, is a stool softener, and the advert involved a girl and a group of her bubbly friends (because you always buy stool softeners in groups, it doubles the fun) going to the local pharmacy, and then noticing how attractive the pharmacist was, and saying "Check out the talent here too!", and collapsing into a giggling fit.
Because a good time to pick up men is right after they have provided you with crap-related products, and the pharmacist guy was thinking "Wow, I'm definitely in there - it's a shame her stools aren't very soft, but I shall love her in spite of her flaws."
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